February 26, 2022

Join us for the Coldest Night of the Year!

A fun, family-friendly 2km and 5km fundraising winter walk, in support of the communities YSM serves in downtown Toronto (Regent Park, Moss Park, St. James Town) which have been deeply impacted by the pandemic.

Last year YSM ranked in the CNOY top 10 charities in Canada of money raised. Our goal this year is to raise $150,000 and with your help, we know can do it!

Let’s walk together and make a stand to end chronic poverty in Toronto in a generation.

How to participate

In-Person Walk

  • YSM will host an organized COVID-Safe in-person 2km and 5km walk along the downtown core (link of route coming soon).

Virtual Walk

  • Walk your 2km or 5km with friends, family or solo on any day in February or on February 26 as YSM and fellow participants will be joining you in spirit!

Register to Walk

Walk by yourself or start/join a team!

For location choose: TORONTO DOWNTOWN YONGE STREET MISSION

Donate to a Walker or Team

Show your support to a walker or team!

Type YSM and search for the team or walker name from our participant’s list.

Volunteer with Us

Interested in being part of the fun? Volunteer with us!

For location choose: TORONTO DOWNTOWN YONGE STREET MISSION

HOPE youth pose for a group photo at the Coldest Night of the Year walk

Join our Facebook Group

Stay connected with fellow walkers and teams, and never miss an update on all things CNOY 2022!

Community Advocate Sponsors

YSM is extremely grateful for our CNOY 2022 community advocate sponsors! 

Colourphill
Downtown Yonge BIA
Cabbagetown BIA

FAQ

  • Is there a registration fee? No!
  • Can I donate with cash? All cash donations must be paid online through Fundhub. All cheque donations should be collected and mailed directly to the CNOY Head Office prior to the event.
  • What if another lockdown happens? Right now, we can’t predict what COVID-protocols will look like in the new year. If provincial, municipal or local restrictions take effect, YSM will be ready to adjust to an all virtual event.

FUNDRAISING TIPS

For many of us fundraising can be a bit intimidating, as we all dread the prospect of hearing “NO”. But it’s not as daunting as you might fear, especially if you remember the three S’s: Some will, Some won’t, Someone is waiting to say “YES!”

Following are a few tips that will help you put the FUN in FUNdraising:

Many people give to events like Coldest Night of the Year, so when asked, they likely are neither surprised nor annoyed – especially when they know the person asking. Understand that most people you ask have supported other friends, and will likely give to you too. Don’t be nervous to ask.

Always address your emails to the recipient, and include a personal greeting. Make it easy for them to know what you’re doing, why you’re doing it and when. Also tell them your fundraising goal! It’s important to include your page link so they can respond easily in the moment.

It shows your commitment, and serves as an example to those you’re asking.

Share what you’re doing and include the link to your donation page. We have Twitter and Facebook headers you can use. Also consider employing videos and pictures to garner attention.

Share why our cause matters to you. Be authentic and transparent – readers will find it refreshing and compelling. Share your story, because in the end, people give to people.

You are doing something fun for a great cause. Wow! Now start talking about it and let people know they can get involved.

Why participate in CNOY?

Because the facts are:

  • Toronto poverty rate is 11.3% the highest ratio of poverty in Canada.
  • This year there has been 45 million visits to food banks in Toronto, the highest number ever recorded in the city’s history.
  • The demand for YSM food bank has increased more than 196%since March 19, 2020.
  • Toronto is the child poverty capital of Canada 1 in 4 of our city’s children live in poverty.
  • An average of 855 families are served weekly at YSM’s Food Bank.
  • 500,000 Toronto residents struggle with poverty: 37% are female single parents, 46% are recent immigrants.
  • 31%of Toronto’s homeless are between ages of 16-24

The solution to poverty is community.
Let’s come together as a community of fundraising walkers to end chronic poverty in a generation.