Feb 20, 2021
Join us for Virtual Coldest Night of the Year!
A COVID-safe, family friendly, virtual 2km and 5km winter walk, in support of the communities YSM serves in downtown Toronto (Regent Park, Moss Park, St. James Town) which have been deeply impacted by the COVID-19 crisis.
Our Coldest Night of the Year goal is to raise $150,000, with your help we can do it. Let’s walk together and make a stand to end chronic poverty in Toronto in a generation.
There is a place for everyone!
Whether you register to walk, donate or volunteer, for location choose: TORONTO DOWNTOWN YONGE STREET MISSION
Walk & Fundraise virtually
- Start your own self-organized walk. One person can make a difference
- Start a team with your family/friend bubble. Welcome aboard captain!
- Join a team by searching Team name or Captain’s first or last name. You can still be part of a team and walk on your own in your neighbourhood.
- Register to fundraise if you’re not walking. We need your help more than ever
Donate to a walker or team
Type the name of the walker or team in the search section you would like to donate to.
Your donation will help YSM continue offering vital services to street-involved youth, families in need and adults experiencing chronic poverty.
COVID has changed CNOY 2021
This year we’re having a virtual walk to keep everyone safe.
What does this mean?
- It means you are still walking and fundraising!
- The only difference is we won’t all walk together. Instead you will walk your 2km or 5km in the safety of your family/team bubble or walk solo.
- The great thing about a virtual walk is you get to choose your own route and the time of day on February 20 you want to start!
- Please note if you are unable to walk on February 20, you can walk any day in February (of course Saturday February. 20 is the ideal day, as YSM and our many participants will be joining you in spirit!)
- If your team members are walking in different locations, as Team Captain you can set the time, when everyone starts walking. Maybe have everyone take a selfie at the start and during their walk and share photos with each other along the way.
- The nice thing about being a Team Captain for a virtual fundraising walk is you can be as creative as you want with your team.
- To keep you connected to other walkers and teams, we’ve created a YSM CNOY Facebook group. Join here.
- There is no registration fee!
- Toque for Fundraisers. The CNOY Toques will be a “thank you” for all those who fundraise a minimum of $150 (for adults 18 or older) or $75 (for youth 17 and younger).
- All Money Gets Mailed In. This year all cash donations must be paid online through Fundhub, and all cheque donations collected and mailed directly to the CNOY Head Office prior to the event.
QUICK FUNDRAISING TIPS
For many of us fundraising can be intimidating, as we all dread the prospect of hearing “NO”. But it’s not as daunting as you might fear, especially if you remember the three S’s: Some will, Some won’t, Someone is waiting to say “YES!”
Following are a few tips that will help you put the FUN in FUNdraising:
Donors are just like you
Many people give to events like Coldest Night of the Year, so when asked, they likely are neither surprised nor annoyed – especially when they know the person asking. Understand that most people you ask have supported other friends, and will likely give to you too. Don’t be nervous to ask.
Make it personal
Always address your emails to the recipient, and include a personal greeting. Make it easy for them to know what you’re doing, why you’re doing it and when. Also tell them your fundraising goal! It’s important to include your page link so they can respond easily in the moment.
Donate to yourself first
It shows your commitment, and serves as an example to those you’re asking.
Use social media . . . lots!
Share what you’re doing and include the link to your donation page. We have Twitter and Facebook headers you can use. Also consider employing videos and pictures to garner attention.
Share your story
Share why our cause matters to you. Be authentic and transparent – readers will find it refreshing and compelling. Share your story, because in the end, people give to people.
You are doing something fun for a great cause. Wow! Now start talking about it and let people know they can get involved.
Since the beginning of COVID-19, YSM has served over 11,000 people.
The demand for YSM food bank has increased more than 196% since March 19,2020.
Toronto is the child poverty capital of Canada 1 in 4 of our city’s children live in poverty.
500,000 Toronto residents struggle with poverty: 37% are female single parents, 46% are recent immigrants.
On average a low income family has less than $10/day for basic needs, such as food, after rent.
31% of Toronto’s homeless are between ages of 16-24