Feb 20, 2021
Join us for Coldest Night of the Year!
A COVID-safe, family friendly, virtual or in-person 2km and 5km winter walk, in support of the communities YSM serves in downtown Toronto (Regent Park, Moss Park, St. James Town) which have been deeply impacted by the COVID-19 crisis.
Our Coldest Night of the Year goal is to raise $160,000, with your help we can do it. Let’s walk together and make a stand to end chronic poverty in Toronto in a generation.
There is a place for everyone!
Whether you register to walk, donate or volunteer, for location choose: TORONTO DOWNTOWN YONGE STREET MISSION
Walk & Fundraise in-person or virtually
- Start a team and bring together your family and friends to make a difference this winter. Welcome Aboard captain!
- Join a team by searching Team name or Captain’s first or last name
- Walk by yourself. One person can make a difference
You can still register to fundraise if you’re not walking!
Donate to a walker or team
Type the name of the walker or team in the search section you would like to donate to.
Your donation will help YSM continue offering vital services to street-involved youth, families in need and adults experiencing chronic poverty.
Volunteering is a great way to get involved and support YSM.
Choose 3 positions you think you’d like.
Our event coordinator will contact you about your position.
COVID has changed CNOY 2021
We are doing things a little differently this year to keep everyone safe.
Key Event Changes:
- Virtual Option. All participants will have the option this year to register and fundraise virtually, walking either on their own or with their team.
- Route lengths choices are either 2 km or 5 km to keep walkers safe.
- New Multiple Walk Times. All in-person participants will be required to book their Walk Time so locations release walkers in compliance with local limits of assembly rules and COVID safety protocols. We’ll email everyone with a link to schedule their Walk Time in mid-February.
- There is no registration fee!
- Toque for Fundraisers. The CNOY Toques will be a “thank you” for all those who fundraise a minimum of $150 (for adults 18 or older) or $75 (for youth 17 and younger).
- All Money Gets Mailed In. This year all cash donations must be paid online through Fundhub, and all cheque donations collected and mailed directly to the CNOY Head Office prior to the event.
QUICK FUNDRAISING TIPS
For many of us fundraising can be intimidating, as we all dread the prospect of hearing “NO”. But it’s not as daunting as you might fear, especially if you remember the three S’s: Some will, Some won’t, Someone is waiting to say “YES!”
Following are a few tips that will help you put the FUN in FUNdraising:
Donors are just like you
Many people give to events like Coldest Night of the Year, so when asked, they likely are neither surprised nor annoyed – especially when they know the person asking. Understand that most people you ask have supported other friends, and will likely give to you too. Don’t be nervous to ask.
Make it personal
Always address your emails to the recipient, and include a personal greeting. Make it easy for them to know what you’re doing, why you’re doing it and when. Also tell them your fundraising goal! It’s important to include your page link so they can respond easily in the moment.
Donate to yourself first
It shows your commitment, and serves as an example to those you’re asking.
Use social media . . . lots!
Share what you’re doing and include the link to your donation page. We have Twitter and Facebook headers you can use. Also consider employing videos and pictures to garner attention.
Share your story
Share why our cause matters to you. Be authentic and transparent – readers will find it refreshing and compelling. Share your story, because in the end, people give to people.
Whether you are walking in-person or virtual 2km or 5km, you are doing something fun for a great cause. Wow! Now start talking about it and let people know they can get involved.
Since the beginning of COVID-19, YSM has served over 11,000 people.
The demand for YSM food bank has increased more than 300% since March 19,2020.
Toronto is the child poverty capital of Canada 1 in 4 of our city’s children live in poverty.
500,000 Toronto residents struggle with poverty: 37% are female single parents, 46% are recent immigrants.
On average a low income family has less than $10/day for basic needs, such as food, after rent.
31% of Toronto’s homeless are between ages of 16-24